Solutions

Retail & distribution

A shelf needs products that sell through, not a catalogue of everything a factory can make.

Importers and retail chains buy on repeatability: the same carton, the same specification, the same date. We build the range around a small number of SKUs that hold their margin after freight, duty and shelf space are accounted for.

For each market we look at what the category already sells for, then work backwards to a specification that can compete on something other than price — usually a function, a material or a packaging format that the commodity version does not have.

Tell us what you need. We will send options, not a catalogue dump.

Send your market, channel and target price — we usually reply within one working day.

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